Despite originally hailing from Bowling Green, Ky., it hasn’t taken Jordan Reynolds long to settle into the Atlanta music scene. Reynolds’ 2017 EP, Always A Good Reason, served as an intimate introduction to Rose Hotel, with minimal instrumentation supporting Reynolds’ soft vibrato. Since then, Rose Hotel has slowly unfurled — transitioning from a solo project to a full-fledged band, opening for locally and nationally recognized bands and working on a comprehensive album.
Rose Hotel’s debut full-length, I Will Only Come When It’s A Yes, due May 31, is the band’s most ambitious project to date. The album features contributions from 11 different Atlanta musicians — members of Neighbor Lady, Material Girls, Karaoke, Shepherds and Palm Sunday — with flutes, trumpets, vibraphone and backing vocals reinforcing Rose Hotel’s introspective soundscapes.
“It’s a record about running from nostalgia, but also leaning into it,” Reynolds says in a press release. “It’s about transitioning through life, learning from the different phases we endure.”
Last summer, Reynolds embarked on a three-week emotional pilgrimage, in the form of a solo road trip. She had just finished the then unnamed album, and was coming into her own while healing from heartbreak. The album’s title resulted from a conversation with a fellow musician Reynolds had met while traveling. Sitting on a blanket at Postock — a music festival hosted on a farm in Wisconsin — the two women discussed their lives, and Reynolds’ newfound friend shared a piece of enlightenment.
“She said, ‘And finally, I told myself, I will only come when it's a yes.’ As soon as she said that, I felt this heat radiate all over my skin; it resonated so much with me at the time and what the record was about,” Reynolds tells Sad Girl Collective.
Reynolds has partnered the announcement of I Will Only Come When It’s A Yes with the release of “10 K.” The album’s lead single is an effervescent expansion of Rose Hotel’s lo-fi, bedroom pop roots, with darker, shoegaze leanings. Directed by Reynold’s friend Jayme Powell — another Bowling Green transplant — the song’s accompanying Super 8 visuals pay homage to the band’s old and new hometowns, of Bowling Green and Atlanta, respectively.
“I wanted to capture the bittersweet nostalgia of moving away from home, mixed with the excitement of experiencing a new city and moving forward in life. It sort of feels like a home movie in a lot of ways, and the song feels like that to me too,” Reynolds says.
With one foot in Kentucky, and one in Atlanta, I Will Only Come When It’s A Yes not only marks Rose Hotel’s debut as a full band, but also Reynolds’ debut as a full member of the Atlanta DIY scene. — Kristy Guilbault