The idea for Sad Girl Co. was born out of conversations between friends with similar interests, a shared passion for catalyzing community, and a desire to support the female and non-binary members of that community through meaningful content.
The name “Sad Girl Collective” had its founding in the kind of music we all listened to and bonded over — music that was, well, kind of sad. Music that has been boxed into a “sad girl” genre by many. Perhaps it’s not an incorrect classification, but it’s a gendered one. By lumping emotionally vulnerable artists into that genre, the term tends to make a novelty out of feelings.
It’s easy to want to avoid the constraints of being considered a “Sad Girl” artist or consumer all the same. But we thought, why not embrace it? By turning the term into a joke or an indication of too much sentimentality, we’re making it “not OK” to feel.
Emotional vulnerability is a beautiful and powerful thing, and the driving force behind worthwhile art.
We called ourselves Sad Girl Collective because we recognize that there’s a sadness in all of us, somewhere. Sadness isn’t shameful, nor is it necessary to expend all of your energy pushing back on it like it’s some kind of poison. Granted, sadness is also not something to wallow in, but in a world that can turn the idea of perpetual positivity into something toxic and unachievable (think: the “No Bad Days” mantra) it’s important to remind yourself that you can -- and have to -- feel the bad stuff too.
You can be positive and sad (or mad, or frustrated, or…) and there’s something to be said for finding an art form -- like “Sad Girl” music -- that makes you feel understood and helps you get a little closer to resolving your own negative feelings or grief. To feel is to be human and to decode those feelings is to persevere and grow.
We prefer to see the term “Sad Girl” not as one that implies some sort of weakness, but one that represents vulnerability and strength -- the strength of a he/she/they who is progressing beyond trauma and beyond fear of being emotionally “exposed” and is on a powerful path to self-acceptance.
We’ve seen such perseverance carried out through the creation of fine art, music, creative writing and more, and the work of incredibly dedicated organizations and mindful companies. It is our hope to both share and produce more of this.
Adopting the name “Sad Girl Collective” was and is a reclamation of the beauty and complexity of the spectrum of human emotion, through the lens of femininity and gender fluidity. It’s our hope that SGC is a safe and inclusive space that facilitates community, celebrates all identities and encourages all forms of expression.